A pitch deck is a presentation used to showcase your business to potential investors. It serves as a visual and informative guide that communicates your value proposition, market potential, and financial projections. It’s essential for securing investment because it distills key information into a format that investors can quickly assess.

A pitch deck should be concise, typically ranging from 10 to 15 slides. Each slide should focus on a specific aspect of your business, such as the problem you solve, your revenue model, and your market opportunity, while avoiding unnecessary information.

Yes. While a pitch deck is a great tool for presenting your business to investors in a meeting, a business plan provides the in-depth details investors often require after initial interest. The two documents work together, with the pitch deck serving as the initial “hook” and the business plan offering deeper insights.

An effective pitch deck is brief and impactful, not overly detailed. It should clearly and concisely convey your business narrative, addressing investor concerns, demonstrating market demand, and highlighting your unique value and team strengths. Include visuals like charts and images to enhance clarity and impact. The goal is to deliver a compelling story that makes a lasting impression and sparks investor interest for more information.

Common mistakes to avoid when creating a pitch deck include:

• Overcrowding slides with excessive text;

• Using complex jargon or technical language;

• Neglecting to address potential risks and challenges;

• Lacking a clear call to action, providing unrealistic financial projections;

• And failing to differentiate your business from competitors.

To maximize the impact of your pitch deck, consider seeking feedback from experienced professionals or mentors, such as Mikel Consulting. Our expertise can provide valuable insights and help you refine your pitch deck to meet the expectations of investors. By addressing these potential pitfalls and leveraging expert guidance, you can create a compelling and persuasive pitch deck that captures investors' attention and increases your chances of securing the desired investment.

A business plan complements a pitch deck by providing a detailed roadmap of your business strategy, operational details, and financial projections. It offers investors a deeper insight into the feasibility and scalability of the business, enhancing their confidence in its potential success and stability. It's essential for due diligence and for investors who seek a comprehensive understanding of the company's long-term vision and operational mechanics.

We have experience working across multiple industries, including tech startups, real estate, consumer goods, and more. We tailor each deck to the specifics of your business and industry to ensure it resonates with the right investor audience.